case study · 01
Apex Lead Co.
Sovereign AGI, monetized — pay-per-lead engine for Las Vegas HVAC.
Same Mac Studio. Same MLX brain. Same Cloudflare tunnel. Different surface — this one prints money. Apex Lead Co qualifies homeowner inquiries through a 4-question scoring engine, routes HOT leads to contractors in <5 minutes, and wraps the whole loop in a dual-brain RAG: Grok speaks like the operator, Claude does the analysis. Zero rented infrastructure.
Live operating metrics
standby
Service health
apex service · port 7780
10
Prospects scored
top score 94/100
0
Leads in DB
0 HOT · 0 WARM
$99–125
Per-lead pricing
first 10 free · proof-first
the engine
Four questions. One score.
Q1 AC down / weak / noisy? → "down" = HOT signal Q2 Unit age? → ">10yr" = HOT signal Q3 Own the home? → renter = AUTO-DISQUALIFY Q4 When? → "today" = HOT signal ┌──────────────┬────────────┬────────┬──────────────────────────┐ │ Grade │ Hot signals│ Score │ Routing │ ├──────────────┼────────────┼────────┼──────────────────────────┤ │ HOT │ 3 or 4 │ 75–100 │ iMessage + TG + GHL │ │ WARM │ 2 │ 60 │ iMessage + TG + GHL │ │ COLD │ 0–1 │ 25–35 │ iMessage + TG + GHL │ │ DISQUALIFIED │ renter │ 0 │ DB only — no false-pos │ └──────────────┴────────────┴────────┴──────────────────────────┘
dual brain
Grok speaks. Claude analyses. Same corpus.
Grok · Steve · twin
Speaks like the operator
Fast, cheap follow-up DMs and texts. Voice-matched to Ahmere. RAG retrieval wrapped in
<CRITICAL_CONTEXT> XML so Grok respects it (it ignores plain prose context). Sources cited inline.Claude · senior analyst
Reads, enriches, coaches
Sonnet 4.6 for enrichment + objection rebuttals. Opus 4.7 for pre-call coaching briefs. Routed through
claude -p subprocess on the desktop subscription — $0/token, not metered API.top 10 prospect board
Real names. Real numbers. Live as of 2026-05-06.
| # | Prospect | Contact | Score | Status |
|---|---|---|---|---|
| 01 | Igloo LV | Ruben · 702-480-5339 | 94/100 | message sent |
| 02 | A/C Medic Vegas | 702-729-8885 | 92/100 | call Tue 8AM · ref $2K promo |
| 03 | EGO HVAC Services | 702-518-6903 | 91/100 | call Tue · ref The Lakes |
| 04 | Breezy Blast | 702-410-7712 | 89/100 | Summerlin South 89145 |
| 05 | Tanana A/C | 8AM SHARP | 88/100 | 5hr Yelp response = pitch hook |
| 06 | Polar Air & Heating | 702-458-8895 | 88/100 | unclaimed Google profile |
| 07 | Comfort Masters | 702-869-8093 | 86/100 | Summerlin West 89135 |
| 08 | Rebel Refrigeration | 702-766-9436 | 84/100 | multi-service angle |
| 09 | Alpha Air | 702-969-XXXX | 83/100 | financing on van = hook |
| 10 | The Cooling Company | 702-867-2021 | 80/100 | 125 reviews · supplement angle |
sovereign stack
No rented infrastructure. Anywhere.
Compute
Mac Studio M4 Max — Python apex_server.py on launchd. SQLite WAL for lead history. CyberPower GPU available for any vision/inference burst.
Edge
Cloudflare Tunnel routes the apex service → :7780. Owner-operated edge, zero cloud-vendor lock-in.
Comms
iMessage via osascript (already trusted by Mac Studio). Telegram @dajaibot. GoHighLevel webhook for the contractor CRM. All locally orchestrated.
RAG corpus
8 docs · 311KB · pitch scripts + prospect dossiers + ZIP-coded backup routing. Both brains query the same knowledge base for consistency.
Scoring IP
Apex owns the qualifier methodology. The scoring engine is licensed property and travels.
Schedule
Cron MCP fires daily reminders — Tue 7:30am prospect list, daily 9pm recap, Sun 8pm weekly performance report. All locally executed.
want one for your vertical?
Apex is the template, not the limit.
HVAC today. Roofing, solar, plumbing, legal-intake, dental — same architecture, different RAG corpus and scoring rubric. DAJ.AI builds the deployment on your domain, your hardware, your operator. Starting at $25K + monthly retainer.